供应ABB.AB.GE.安川.发那科.福克斯波罗.西屋.KUKA,.施耐德.ebm,wistro ,mdexx ,施乐百,卡特拉汉莫、伊顿
不过这些客户是有代价的,瑞幸咖啡的新客户收购成本一度高达上百元,不过随着规模经济逐渐显现,瑞幸咖啡的获客成本在下降,从2018年季度的人民币103.5元降至2019年季度新交易客户的人民币16.9元。
促销费用从15.8元降到了6.9元,平均每月交易客户数从2018年第四季度的430万人次提升到440万人次。
不过招股说明书表示,瑞幸的客户回购2018年的比率超过54%。
目标:超越星巴克
成为中国大咖啡连锁店
在瑞幸咖啡看来, 中国的咖啡市场严重不足。不合格的品质,高昂的价格和不便阻碍了中国新酿咖啡市场的发展。
在其看来, 中国不断上升的城市化和可支配收入已经并且预计将继续成为其咖啡行业的主要增长引擎,越来越多的中国人开始在日常生活中消费更多的咖啡。在零售额方面,市场从2013年的人民币156亿元增长至2018年的人民币569亿元,预计到2023年将达到人民币1,806亿元,从2018年到2023年的复合年增长率为26.0%。
瑞幸咖啡的目标是,在2019年末以门店数量计算,成为中国大咖啡连锁品牌。
对于新的开店计划,今年1月瑞幸咖啡曾透露,将在2019年年内新增2500家门店,年底门店总数超4500家。也就是说,瑞幸咖啡要在剩余的9个月里保持开店速度,平均每月开店236家,才能完成这一目标。
目前中国大咖啡连锁品牌是谁?
答案就是星巴克。
星巴克的年报数据显示,星巴克自1999年进入中国,截至2018年9月30日,星巴克在华门店数为3521家,门店数为15341家。
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