美国工业品营销大师托马斯.N.伊格拉姆（2004）认为：随着商务环境的竞争不断加剧，变化更加迅速，如今的商务组织正经历着深刻的变化。技术的全球传播使竞争更加剧烈，并具有更强的推动力。变化的加速已将曾经的大市场打碎成更小和更适合的市场，在这些更小和更适合的市场中，客
传统的工业品营销模式
传统的工业品营销模式
户知识更丰富、要求更苛刻、预期更高。相应地，传统的购买活动也在迅速变化。

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